Ask your average person on the street and they will probably equate marketing with a slick ad they just saw, an in-store promotion they just took advantage of, or perhaps the latest credit card solicitation they received in the mail. Unquestionably, these are marketing tactics, but they all fall under the umbrella of PROMOTION, and marketing is and should be so much more.

Anybody who has taken a first year university marketing course learned about the four P’s – Product, Price, Place and Promotion. But how often is your marketing person at the research and development table, brought into a finance meeting or part of the site selection for your next store or point of distribution? These are all invaluable pieces of the business success puzzle and the in-depth consumer or client knowledge, market understanding and competitive background that your marketing person has amassed can provide great insight into helping you build your business. When the marketing engine is firing all cylinders, there’s no end to success.

Do you have a marketing success story you’d like to share? Tell us how truly integrating marketing into your business functions helped you reach your goal by submitting a comment below.