Krista Grant Haysom is a skilled marketer who specializes in helping growing companies take the marketing of their business more seriously.

Before launching Infusion Communications in 2002, she was the senior marketing manager with an innovative Internet startup focused on relationship marketing consulting and personalization. In that role she was responsible for the company’s marketing and corporate communications functions throughout North America, and among other things, launched the company’s brand in the US and Canada.

As the founder and primary consultant of Infusion Communications, Krista takes an active and engaging roll with each of the company’s clients. She is a strategist and a communicator, and leverages an extensive web of freelancers to round out Infusion’s offering. Advertising copywriters, web designers, art directors, producers, illustrators, and other expert consultants are involved in client projects on an as needed basis.

Her traditional and new media communications agency experience brings a customer-focused approach to market planning. She believes that the most important step in the process is defining the unique needs of the target audience, be they product, service or information needs. Her depth of knowledge in Internet-based marketing makes her a truly integrated communicator. This was evidenced in her role as lead strategist for an interactive agency’s client planning function, assisting clients in building their marketing focus and their to-market approach. Her strategic portfolio includes organizations such as Cinnzeo Bakery and Cinnamon Treasures, NextClick: The Personalization Agency, Schlumberger North America, and Big Rock Brewery.

To talk to Krista directly, email her at infusioncommunications@shaw.ca .

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